Every landing page waits on a sprint
Landing pages live in the same repository as the product, so a campaign page joins the engineering backlog behind release work. Marketing ends up planning around sprints instead of the market.
Services
SaaS Website Design
For most buyers the website is the first version of your product they use. Built as a component system your marketing team ships from, and measured every month.
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Shipped by Marketing
What a SaaS Website Design Agency Should Own
The ProblemStandard Agency
Testing the pricing page costs a deploy
A change to plans or tiers becomes a ticket, a review and a deploy. Testing a second version of that page costs so much attention that most teams stop asking for it.
AI assistants find nothing to shortlist you with
The site is written for a person scrolling. An AI assistant asked to shortlist vendors in the category finds nothing definite to quote, so it names somebody else.
The Solution
The Legency Approach
The Legency ApproachYour team assembles pages from components
Every section is a governed Webflow component. A new landing page is assembled from parts that already carry the styling, the tracking and the accessibility work.
Pricing tables are editable content
Plans, tiers and feature tables are editable content rather than hard-coded layout, so a change goes live the day it is decided and a test can run on one section at a time.
Pages answer plainly so engines can cite them
Product, pricing and comparison pages answer plainly and carry the markup that tells a machine what each page is. Citations are then checked monthly across four engines.
What You Get
What a SaaS Website Build Includes
A Component System
Marketing assembles new pages from approved sections. Volume gets cheaper as the library grows, and the site stays consistent while it does.
Conversion Measured to the Demo
Signups and demo requests tracked to their source and reported monthly. On one platform we work with, organic search overtook paid as the source of demo requests: 39 people against 19 in a 28-day window.
AI Visibility, Four Engines
ChatGPT, Perplexity, Gemini and Claude are checked every month for whether they name you in your category, and for who gets named instead.
Enterprise-Grade Delivery
Requests land in a shared Slack channel and go out the same day where scope allows, inside a process that has already passed a 36-question enterprise security review.
The Gap
Product Tours Do Not Answer Buying Questions
Most SaaS sites describe features in the order the product team built them. Buyers arrive with a different order: what does this replace, will it work with what we run, what does it cost, and who else like us uses it.
What it replaces
Almost nothing is bought into a vacuum. Naming what the buyer is currently doing instead, including the spreadsheet, is what makes the value obvious without a single adjective.
What it connects to
An integrations page is a qualification page. Buyers use it to disqualify quickly, which is a favour to your sales team, and the absence of one reads as a product that does not connect to anything.
What it costs, roughly
You do not have to publish a price list to answer this. A shape, a range or the model itself lets a buyer self-qualify. Total silence means every enquiry has to be filtered by a human, most of them badly.
Who like us uses it
Logos from a different segment argue against you. Proof that matches the reader's size and sector is the only proof that carries, which is why one relevant case study beats twelve irrelevant marks.
Speed of Change
A SaaS Site Changes More Than Any Other Kind
Pricing shifts, positioning shifts, a feature ships, a competitor moves. The site that wins is not the best-looking one; it is the one that can keep up.
Pricing that can be edited
Pricing lives in the CMS rather than hand-built into a page, so a change is an edit rather than a ticket. Hard-coded pricing tables are why so many SaaS sites are quietly out of date.
Campaign pages in hours
Built from the existing component set, so a launch does not queue behind a sprint. This is the single most common reason marketing ends up working around the website instead of through it.
Structured for search and answers
Question-led pages and clean structure, so the same site earns rankings and gets quoted by AI assistants. Retrofitting that later costs more than building it in.
Case Study
A platform an engine can read.
ChannelSight sells a where-to-buy platform to consumer brands. In two months its site went from zero pages carrying machine-readable structure to 475 of 586, and crawler time lost to junk URLs fell 83%, 2,349 down to 410.
View Case Study
Start With the Questions
Find Out What Your Site Is Not Answering
Buyers arrive asking what this replaces, what it connects to, what it costs and who like them uses it. Most SaaS sites answer none of the four. A call about which ones matter most in your category.
- The four buying questions, and where they belong on a SaaS site
- Pricing and campaign pages marketing can change without a sprint
- Structured so the same pages earn rankings and get quoted by assistants
Common QuestionsFrequently Asked
Frequently Asked
Questions
A SaaS buyer evaluates the product through the site before anyone speaks to them. Pricing, product and comparison pages carry most of that evaluation, so they need to be quick to change, testable one section at a time, and written so an AI assistant can quote them as well as a person can read them.
That is what the component system is for. Every section is a governed Webflow component, so a new campaign page is assembled from parts that already carry your styling, your tracking and the accessibility work, and it goes live without a sprint ticket or a deploy.
Yes. On one account we run two to three tests a month through Webflow Optimize, one section at a time, so each result is attributable to the change that caused it. Tracking is verified before a test starts, because a test measuring the wrong thing is worse than no test at all.
Engines quote pages that answer plainly and carry the markup that tells a machine what each page is. We write the product, pricing and comparison pages that way, then check every month whether ChatGPT, Perplexity, Gemini and Claude name you in your category, and who they name instead.
Rankings, conversion on the pages that matter and AI citations, reported monthly in the same format. On one platform we work with, organic search overtook paid as the source of demo requests: 39 people against 19 in a 28-day window.