Every landing page waits on a sprint
Landing pages live in the same repository as the product, so a campaign page joins the engineering backlog behind release work. Marketing ends up planning around sprints instead of the market.
Services
SaaS Website Design
SaaS websites built around product pages, pricing and demo requests. Your marketing team can publish from a reusable component library, with ongoing support and monthly reporting on search, AI citations and enquiries.
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ChannelSight: structured data verified on 475 pages in July 2026. See the SaaS work ↗
Shipped by Marketing
What a SaaS Website Design Agency Should Own
The ProblemStandard Agency
Testing the pricing page costs a deploy
A change to plans or tiers becomes a ticket, a review and a deploy. Testing a second version of that page costs so much attention that most teams stop asking for it.
AI assistants find nothing to shortlist you with
The site is written for a person scrolling. An AI assistant asked to shortlist vendors in the category finds nothing definite to quote, so it names somebody else.
The Solution
The Legency Approach
The Legency ApproachMarketing launches without waiting on a sprint
Every section is a governed Webflow component. A new landing page is assembled from parts that already carry the styling, the tracking and the accessibility work, and it goes live on the campaign date.
A pricing change is live the day it is decided
Plans, tiers and feature tables are editable content rather than hard-coded layout, so a change goes live before the sales call and a test can run on one section at a time.
AI assistants have something definite to quote
Product, pricing and comparison pages answer plainly and carry the markup that tells a machine what each page is. Every month we check which assistants name you in your category, and who they name instead.
What You Get
What Marketing Gets From a SaaS Build
Landing Pages Without a Sprint
Marketing assembles new pages from approved sections. Each page gets cheaper as the library grows, and a prospect landing on the tenth campaign page sees the same site as on the first.
Conversion Measured to the Demo
Signups and demo requests tracked to their source and reported monthly. On one platform we work with, organic search overtook paid as the source of demo requests: 39 people against 19 in a 28-day window.
Named by AI Assistants, Checked Monthly
ChatGPT, Perplexity, Gemini and Claude are checked every month for whether they name you in your category, and for who gets named instead, so the shortlist your buyers get from an assistant is one you can see and move.
Procurement Already Passed
Requests land in a shared channel and go out the same day where scope allows, inside a process that has already cleared a 36-question enterprise security review and corporate accounts-payable billing.
The Gap
Product Tours Do Not Answer Buying Questions
Most SaaS sites describe features in the order the product team built them. Buyers arrive with a different order: what does this replace, will it work with what we run, what does it cost, and who else like us uses it.
What it replaces
Almost nothing is bought into a vacuum. Naming what the buyer is currently doing instead, including the spreadsheet, is what makes the value obvious without a single adjective.
What it connects to
An integrations page is a qualification page. Buyers use it to disqualify quickly, which is a favour to your sales team, and the absence of one reads as a product that does not connect to anything.
What it costs, roughly
You do not have to publish a price list to answer this. A shape, a range or the model itself lets a buyer self-qualify. Total silence means every enquiry has to be filtered by a human, most of them badly.
Who like us uses it
Logos from a different segment argue against you. Proof that matches the reader's size and sector is the only proof that carries, which is why one relevant case study beats twelve irrelevant marks.
Speed of Change
A SaaS Site Changes More Than Any Other Kind
Pricing shifts, positioning shifts, a feature ships, a competitor moves. The site that wins is the one that keeps up, and the marketing team that can change it the same day is the one that stops missing windows.
Pricing that can be edited
Pricing lives in the CMS rather than hand-built into a page, so a change is an edit rather than a ticket. Hard-coded pricing tables are why so many SaaS sites are quietly out of date.
Campaign pages in hours
Built from the existing component set, so a launch does not queue behind a sprint. Landing pages stuck behind release work are the usual reason marketing ends up working around the website instead of through it.
Structured for search and answers
Question-led pages and clean structure, so the same site earns rankings and gets quoted by AI assistants. Retrofitting that later costs more than building it in.
Case Study
A platform an engine can read.
ChannelSight sells a where-to-buy platform to consumer brands. In two months its site went from zero pages carrying machine-readable structure to 475 of 586, and crawler time lost to junk URLs fell 83%, 2,349 down to 410.
View Case Study
Start With the Questions
Find Out What Your Site Is Not Answering
Buyers arrive asking what this replaces, what it connects to, what it costs and who like them uses it. Most SaaS sites answer none of the four. A call about which ones matter most in your category.
- The four buying questions, and where they belong on a SaaS site
- Pricing and campaign pages marketing can change without a sprint
- Structured so the same pages earn rankings and get quoted by assistants
Common QuestionsFrequently Asked
Frequently Asked
Questions
A SaaS buyer evaluates the product through the site before anyone speaks to them, so the site is the first version of the product they use. Pricing, product and comparison pages carry most of that evaluation, which means they need to change the day a decision is made, test one section at a time, and read as plainly to an AI assistant as to a person.
Yes. Every section is a governed Webflow component, so a new campaign page is assembled from parts that already carry your styling, your tracking and the accessibility work, and it goes live without a sprint ticket or a deploy. Marketing plans launches around the market rather than around the release schedule.
Yes. On one account we run two to three tests a month through Webflow Optimize, one section at a time, so each result is attributable to the change that caused it. Tracking is verified before a test starts, because a test measuring the wrong thing is worse than no test at all.
Engines quote pages that answer plainly and carry the markup that tells a machine what each page is. We write the product, pricing and comparison pages that way, then check every month whether ChatGPT, Perplexity, Gemini and Claude name you in your category, and who they name instead. One client is now the most-cited domain in its answer set, named in 16 of 56 answers, more than three named competitors combined.
Rankings, conversion on the pages that matter and AI citations, reported monthly in the same format, written so a marketing leader can forward it to a CEO or board as it is. On one platform we work with, organic search overtook paid as the source of demo requests: 39 people against 19 in a 28-day window.