Privacy Policy

This policy explains what personal data Legency Media collects when you use legencymedia.com, why we collect it, and what rights you have over it. It applies to this website only.

Who we are

Legency Media is a trading name of Fionn Design Limited, a company registered in Ireland (company number 722903, VAT IE4040423RH). Our principal place of business is Kilgarve North, Newtown, Abbeyknockmoy, Tuam, Co. Galway, H54 XV58, Ireland.

We are the data controller for the personal data described in this policy. You can reach us through our contact page or by email at [email protected].

What data we collect

We collect very little. We run our own first-party analytics on this site, described below, which does not use cookies and does not identify who you are. We also run Google Analytics, but only for visitors who accept it on the banner.

When you book a call. The /schedule/ page embeds a Calendly booking widget. When you use it, the name, email address and any notes you enter go straight to Calendly, who process that data under their own privacy policy. Calendly then shares your booking details with us so we can prepare for and hold the call.

When you email us. If you email [email protected] directly, we keep that correspondence, along with any information you choose to include in it.

When you browse the site. We run Rialto, our own first-party analytics tool, on every page. It records page views and the interactions you make on the page, such as clicks and other on-page events, so we can see which pages and features get used. It does not use cookies, does not use any cross-site tracking identifier, and does not identify who you are. Visitors are counted using a value rebuilt from scratch each day, which cannot be traced to a person or linked across days. Because it holds nothing that identifies you, it runs for everybody and is not affected by your answer to the cookie banner.

If you accept analytics cookies. We then load Google Analytics 4, which sets cookies on your device and sends details of your visit to Google, including your IP address, the pages you view and general information about your device and browser. Google processes this on our instructions, as our processor.

Google Analytics 4 uses your IP address to estimate roughly where in the world you are and then discards it. It does not store IP addresses, and that is built into the product rather than a setting we chose, so it applies whatever we do.

We never grant Google permission to use this data for advertising or personalisation, and we do not run Google Ads or any other advertising product on this site. The advertising permissions are switched off in the consent signal we send, and they are never switched on, whatever you answer on the banner.

If you reject, or ignore the banner, none of that happens. No Google script is loaded, no cookie is set, and nothing about your visit reaches Google.

Cookies

This site sets no cookies at all unless you accept them. Accepting loads Google Analytics, which sets its own cookies; rejecting loads nothing. Calendly sets its own cookies separately when you use the booking widget on /schedule/. Our own analytics tool, Rialto, uses no cookies either way. You can change your answer at any time from the "Cookie choices" link in the footer of every page, and withdrawing is exactly as easy as accepting. Full detail, including the name and lifetime of every cookie, is in our Cookie Policy.

Other third-party services

The booking page loads the Calendly widget from Calendly's own servers. Loading any resource from a third-party server sends technical information such as your IP address to that server, the same as loading an external image would. We do not receive or store that information ourselves.

If you accept analytics cookies, Google Analytics is loaded from Google's servers in the same way. If you do not, it is never requested. Every other asset on this site, including its fonts and images, is served from our own domain.

Why we process your data

We rely on the following legal bases under GDPR:

• Consent - for Google Analytics and the cookies it sets. This is why it does nothing at all until you accept, and stops when you withdraw. You can withdraw at any time from the "Cookie choices" link in the footer of every page, and withdrawing is as easy as accepting.
• Consent - also where a third-party tool asks for it directly, such as Calendly through its own notice inside the booking widget.
• Legitimate interests - responding to enquiries sent through our contact page or by email, and running a website that explains what we do. Also for our own cookieless analytics, in understanding which pages get used so we can improve the site. That tool stores nothing on your device and holds nothing that identifies you, so the effect on your privacy is minimal.
• Steps prior to a contract - preparing for and holding a discovery call you have booked, and following up with a proposal if you ask for one.

We do not sell your personal data, and we do not run a marketing mailing list on this site.

How long we keep your data

We keep enquiry and call correspondence for as long as it is relevant to a live or potential engagement, and for a reasonable period afterwards in case you get back in touch. Contract and invoicing records are kept for the period Irish law requires.

Google Analytics data, if you accept it, is held for 2 months for event data and 14 months for user-level data, after which Google deletes it. These are the retention settings on our property.

Our own analytics holds nothing that identifies you at all. The value used to count visitors is rebuilt from scratch every day, so there is nothing to retain about a person and nothing that can be linked from one day to the next.

Who we share your data with

Cloudflare hosts the site and handles the network connection, which means it processes your IP address to serve the page and to protect the site. This happens for every visitor and is how the site is delivered at all.

Calendly receives what you enter into the booking widget, if you use it.

Google receives your visit data through Google Analytics, but only if you accept analytics cookies. If you reject or ignore the banner, Google receives nothing.

We do not share your data with advertisers or data brokers, and we do not sell it.

International transfers

Cloudflare, Calendly and Google are all US companies. Cloudflare serves the site from whichever of its locations is nearest you. Using the booking widget may mean your booking data is processed outside Ireland and the EEA under Calendly's own safeguards. If you accept analytics cookies, Google may process your visit data outside the EEA.

Google relies on the EU-US Data Privacy Framework and on standard contractual clauses approved by the European Commission for these transfers. Calendly and Cloudflare set out their own safeguards in their privacy policies.

Your rights

Under GDPR, you can ask us to:

• give you a copy of the personal data we hold about you
• correct anything that's inaccurate
• delete your data, where we don't have a legal reason to keep it
• restrict or object to how we use it
• move it to another provider (data portability)
• withdraw your consent to analytics cookies at any time, from the "Cookie choices" link in the footer of every page

To use any of these rights, email [email protected] or get in touch through our contact page. You can also complain to the Data Protection Commission (dataprotection.ie), Ireland's supervisory authority, if you think we've got something wrong.

Children

This site is aimed at businesses, not children. We don't knowingly collect data from anyone under 16.

Changes to this policy

We'll update this page if what we collect or how we use it changes, and update the date at the top when we do.