The people who understood the build are gone
The launch team moves on and takes the knowledge of the component system with them. The first pricing change after that costs a week, because someone has to learn the site before they can touch it.
Services
Webflow Support & Maintenance
Your website should move at the speed of your pipeline, not your engineering backlog. We run the site after launch as one accountable system: campaign pages, pricing changes and launches shipped from marketing's calendar, the build kept sound through every one of them, and a monthly record you can put in front of your board.
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After Launch
What Happens to a Site After the Agency Leaves
The ProblemStandard Agency
Marketing works around the site instead of through it
A campaign page joins a queue behind the product roadmap. By the time it ships the window has closed, and the site slowly stops reflecting what the company actually sells.
A year of quick fixes ends in a rebuild quote
Every urgent edit by a different pair of hands leaves a stylesheet nobody can reason about. Eventually one change breaks a page nobody was watching, and the rebuild you paid to avoid is back on the table.
The Solution
The Legency Approach
The Legency ApproachLaunches ship on your calendar, not engineering’s
A pricing change before the sales call, a landing page for the campaign that starts Monday, a case study the day the client signs off. Requested in a shared channel, built from your component system, live inside an agreed turnaround.
The site keeps opening doors
Every change goes through the design system, so a large prospect landing on the site in year two sees the same coherence they saw at launch. The site keeps saying "these people can handle our contract".
A record your leadership can read
Every month closes with what was requested, what shipped, and what it was for. It is the document that ends the "what is the retainer actually buying" conversation before it starts.
What the Retainer Carries
Four Things You Stop Worrying About
Campaigns and Launches
Landing pages, pricing updates, feature pages, case studies and announcements, built from your existing components so they ship in days and match the rest of the site. The work that never makes it onto a product roadmap gets done.
Site Health and Uptime
Forms tested, links crawled, speed watched, integrations checked after they update themselves. Most breakages are silent, and a broken demo form costs pipeline every hour it stays that way. We find them before a prospect does.
A Build That Survives Year Two
The component library and style system kept clean as the site grows, so your team can add and rearrange pages without a developer and the site never drifts toward a rebuild.
A Named Team That Already Knows Your Site
The same people work on your site every month. Requests go to a shared channel, not an intake form, and nobody re-explains how the build works or what the company sells.
The Monthly Record
A Report You Can Forward Without Editing
Six months in, someone senior asks what the website retainer is buying. Marketing leaders lose that conversation when the honest answer is a stream of small things nobody wrote down.
So every month closes with a record: what was requested, what shipped, when, and what it was for. Launches, pricing changes, conversion fixes and health work, with dates. Our clients forward it to their CEO, their board and their group parent as it is.
It is also how you renew or end the retainer on evidence rather than on a feeling, and defend either decision to whoever signs the budget.
- Week 1Pricing page updated before the enterprise pitch. New comparison table, three plan changes, live by 2pm the day of the request.
- Week 2Campaign landing page for the partner webinar, built from existing components. Form routed to the CRM, tested end to end.
- Week 3Demo form found silently failing after a CRM update. Fixed the same morning, submissions verified in the pipeline.
- Week 4Two case studies published from the CMS template. Design system tidied after the month's changes; no one-off classes left behind.
An illustrative month, in the shape the record takes. Real records carry your requests, your dates and the people who asked.
Turnaround You Can Plan Around
Every Request Gets a Committed Turnaround
A campaign can only be planned around a site if the turnaround is known in advance. These are the commitments for work requested in the shared channel, on Irish business hours, inside the priorities we agree each month.
Pricing, copy, links, images, a form that stopped posting
Anything that is a change rather than a build. Requested in the morning, live in the afternoon, so a sales call or a launch never waits on the website.
A new page from your existing components
A campaign landing page, a new service page, a template variation. Fast because the component system already exists, which is the whole return on having built one.
New templates, sections, integrations, migrations
Quoted separately and scheduled, so nothing large gets absorbed into the retainer and slows down everything else you need this month.
dYdX, a market that never closes, has run on this arrangement since 2025. Blueflame has been on it for over eighteen months.
Month 1
A clean component system. Every page is built from the same parts, and your team can add one without a developer.
Month 4
A rushed campaign page adds six one-off classes. Nobody notices.
Month 8
Three people have edited the same section three ways. The parts no longer match, and a prospect can tell.
Month 12
A change in one place breaks a page nobody was watching. Quotes come in for a rebuild.
The Real Cost
Support Is What Stops the Rebuild in Year Two
Nothing on that timeline is anyone's fault. Each change was reasonable and urgent. The damage is cumulative, which is exactly the kind of damage no single person is responsible for catching.
On a retainer, every change goes through the component system rather than around it, and the system is tidied as it grows. The site you launched is the site you still have three years later, and the rebuild budget stays in the pipeline.
This is the least visible part of the retainer and the part that decides whether you are rebuilding in year two.
Case Study
Eighteen months, one build, through a funding round and a rebrand.
We have held the Blueflame site since launch through a funding round, an acquisition and a rebrand: campaign pages, CMS restructuring and monthly reporting on one retainer, with organic search now bringing more demo requests than paid.
View Case Study
Start With a Build Review
We Look at the Build Before Either of Us Commits
A call about your site, how often it needs to change, and who touches it today. That is enough to tell you whether a retainer is the right shape, and what it would take off your plate in the first month.
- How we assess a build we did not make, and what that changes
- Which requests ship the same day, which get scheduled, and where the line sits
- A monthly record of everything shipped, from month one
Common QuestionsFrequently Asked
Frequently Asked
Questions
A Webflow retainer is a fixed monthly agreement for ongoing work on a live site. Ours comes in three tiers. Core: Webflow development, bug fixes, CMS builds, Slack support and a monthly planning call. Velocity adds landing page builds, SEO optimisation, same-day turnaround on urgent requests and two planning calls a month. Premium adds A/B testing, conversion optimisation, analytics setup and weekly planning calls. Every tier ships a monthly record of what changed and what it was for.
Legency Media does, on the Velocity and Premium tiers: small changes to a live Webflow site are made the same working day, requested through a shared Slack channel, by a team that already knows the build. dYdX, a market that never closes, has run on this since 2025. Larger requests are scoped and scheduled, and you are told which it is when you ask.
Everything a marketing team needs from a live site after launch: campaign and landing pages built from your components, copy and layout changes, CMS and integration work, form and speed checks, and upkeep of the design system so the build stays sound. It closes the gap between what the site says and what the company sells.
Small changes the same working day. Anything larger is scoped and scheduled, and you are told which it is when you ask rather than after you have waited. Requests come through a shared Slack channel, on an agreed turnaround, so a campaign can be planned around it.
Yes, after a review. We look at how the build is structured first, because a site with a broken style system costs more to change and you should know that before signing rather than three months in. If it needs work before it can be supported, we scope that separately and say so.
Entirely. Webflow supports the platform: billing, hosting, bugs in the product. This is support for your site: the pages, the campaigns, the CMS and the system the site is built on.
It gets scoped as a project alongside the retainer. The retainer covers the continuous work, and a new template, a section rebuild or a migration is quoted on its own. Nothing large gets quietly absorbed and slowed down.
Yes, on notice. The monthly record shows exactly what the retainer produced, so renewing or ending it is a decision you can make on evidence and defend to whoever signs the budget.