A professional services firm is bought on reputation, and the website is read before anyone calls: a prospect's procurement team checks it, and a referred contact looks for the partner's name on it. We build sites that pass that reading, that a marketing team publishes on without a developer, and that report monthly in a form a managing partner forwards unedited.
A prospect's procurement team opens the site before the first call, looking for accreditations, insurance, data handling and who is accountable. Held in a PDF or a footer, none of it is found, and what a reviewer cannot find is marked as missing.
Most professional services work arrives as a name passed on. The prospect searches that name and lands on a title and a headshot. With nothing about the matters handled, the sectors served or the writing published, the referral goes no further.
A group with several brands or offices runs several sites, each with its own template and content library. A fix made on one never reaches the others, and when the board asks whether amends are being made across all the sites, nobody can answer per site.
The Legency ApproachAccreditations, professional indemnity, data handling and the named people behind the work sit on a page that exists before anyone asks, placed where a reviewer goes first. The person sent to check finds what they were sent for, and the site says the firm can hold the engagement.
Each partner and team page holds the matters handled, the sectors served, the writing published and a direct contact, built from components the marketing team fills in without a developer. A referred prospect confirms the name they were given and books the call from the page.
Builds, technical search work and AI visibility run across all sites as a single system with shared standards, so a fix lands on every brand at once. K2 Group's security team ran a 36-question due diligence questionnaire before that work began.
Accreditations, insurance, data handling and named accountability on pages a prospect's procurement team reaches in one click, so the legitimacy check passes before the first call.
Partner profiles, practice pages and insights built from locked components, so the marketing team adds a new partner or a new office the day it is announced and the page matches the rest of the site.
Shared standards on every site in the group, locale variants with translated URLs, and per-office publishing rights, so each market finds its own page and a change made once reaches every brand.
One report per site each month covering traffic, keywords, authority, AI visibility and work delivered, every number sourced, built to be forwarded to a managing partner or board without a briefing.
A professional services firm sells expertise and is bought on trust, so the website is read as evidence before the first conversation. Professional services website design starts from that reading: what a prospect's procurement team looks for, and what a referred contact needs to confirm.
Four pages, in the order a reviewer opens them.
Accreditations, regulatory registrations, professional indemnity and data handling belong on a page that exists before anyone asks, linked from the places a reviewer opens first. Buried in a PDF or held back for the proposal, they do not help the person sent to check.
The partner's name is what the referral passes on, so the partner's page holds the matters handled, the sectors served, the writing published and a direct route to a call. Built from components, it is updated by the marketing team the day a partner joins or is promoted.
Published thinking is the second thing a prospect reads. Every article on K2 Group's six sites was read against one test: would somebody type the title into a search engine without ever having heard of the firm.
Who published which page, in which language, and when, is recorded per site. A regional office publishes its own market without touching the group hub, and the group has the answer ready when someone asks who changed what.
An HR director, a general counsel or a family office asks an assistant which firms handle a matter like theirs, and gets a shortlist. Coverage in those answers is measured per practice and per market, in the same monthly report as search.
ChatGPT
Claude
Perplexity
GeminiEach brand, practice and market is checked for the questions its buyers ask, in search rankings and in AI answers. The board sees which practices are covered, which are missing, and which brand should own each answer. A firm with one office gets the same read.
Answers are written for the question a buyer would type, each attached to the article it belongs to. That is how K2 Group's library grew from 244 to 449 answers.
Assistants and search engines read the same site, so the repair counts twice. Across K2 Group's estate, 230 markup errors were closed and the group's brand search moved to first place.
K2 Group is a global mobility group with relocation, immigration, advisory and communications brands on six Webflow sites. One partner took ownership of the whole group: 261 stranded URLs mapped off a retired domain, an FAQ library grown from 244 to 449 answers with 75 of them in French, Spanish, Portuguese and Mandarin, and a monthly per-site report built to go straight to the board.
A site review reads the firm's site the way a prospect's procurement team and a referred contact read it, then names what is missing, which page it affects and who fixes it. A call to walk through what it covers for a firm of your shape.
Yes. K2 Group runs six Webflow sites, a group hub plus five brands, and Legency owns the builds, technical search work and AI visibility across all of them as one system with shared standards. A fix made once reaches every brand, and one name answers the board when it asks whether amends are being made across all the sites.
Each language is set up as a locale variant of the same page, with translated URLs so a market finds its own version in search, and per-locale publishing so each office publishes its own language. Where a translation carries risk, the content stays in one language by decision. On K2 Group's estate, 75 new answers run in French, Spanish, Portuguese and Mandarin, and regulatory content on visa thresholds and tax treatment stayed in English deliberately.
Yes. The monthly report is built per site and covers traffic, keywords, authority, AI visibility and the technical work delivered. Every number names its source, and work delivered is kept separate from work expected, so a partner reads a brand's page without anyone translating it for them. K2 Group's report is built to go straight to the board.
Before the K2 Group work began, the group's security team ran a 36-question cyber due diligence questionnaire, and the engagement runs under a client-side MSA. Security questionnaires, vendor onboarding and client-side paper are part of how an engagement starts, and the answers are ready before they are asked for.
No. A firm with one site and one language gets the same build: credentials placed where a reviewer looks and partner pages the marketing team publishes from components, with a monthly report in which every number names its source. The group work described on this page is the same system applied to more sites. What decides fit is whether the firm wins work on reputation and wants the website to hold up under that check.
They do, and the answer is a shortlist. Twenty buyer questions went to ChatGPT, Perplexity, Gemini and Claude on 31 July 2026 with web search enabled, giving 80 answers and K2 Group's first baseline. Asked which providers handle executive and VIP moves discreetly, three of the four engines cited K2. The panel is rerun so the board sees the firm's position move over time.