Your markets never close and your marketing site has to keep the same hours. We run the Webflow site for exchanges, protocols, wallets and custody firms as a standing service: listings, campaigns and jurisdiction wording live inside an agreed turnaround, and none of it lands on the product team's plate.
A new market or token goes live on the exchange and in the community before the marketing site mentions it. The page that should carry the announcement is waiting in a ticket queue behind product work, and traders read about it somewhere else.
The marketing site sits in the same repository and release process as the product. Every copy change waits for a deploy window, and every campaign page costs an engineer a day the roadmap had already spent.
What the site may say about a product differs by jurisdiction and changes with each new rule. When updates take days, one region's page carries wording the compliance team retired last week, and nobody notices until a regulator does.
The Legency ApproachRequests go into a shared channel with the person doing the build. Standard requests are answered within one business day and urgent work is turned around before the day is out, so the page is up when the announcement goes out.
The site runs on Webflow with a component system the marketing team publishes from, separate from the product release cycle. Engineers stop fielding copy changes, and the roadmap keeps the people it was planned around.
Disclosures, risk warnings and eligibility text are held as shared content, so a rule change in one jurisdiction is a single edit that updates every page carrying it. Staging comes first, so the compliance owner signs off before publish.
One accountable partner runs the Webflow site as a standing service, with a committed turnaround in a shared channel, so nobody on the product team is the fallback when a page needs to change.
Trading competitions, incentive programmes and referral drives each get a page built from the same pattern, pointed at that campaign's own data and shipped to staging first, so campaigns never cross.
Tests run through Webflow Optimize one section at a time, with the build, the monitoring, the result and a recommendation for the next test, so the team always knows what to try on the page next.
Asset weight, bandwidth and plan limits are watched as part of the service, so a listing day or an airdrop announcement is served as a normal day and never becomes an incident for engineering.
Crypto teams read a website the way they read a node: does it stay up, how heavy is it, what does the plan cap. The marketing site is part of the technical estate, and it is run as one.
Hero video, token logos and chart images add up fast. Every asset is compressed and sized before it ships, so the page stays quick on a phone for a trader checking a market between meetings.
Bandwidth, CMS item counts and form submissions all have ceilings on a Webflow plan. They are tracked as part of the service, so a growing list of markets or a viral campaign does not hit a cap unannounced.
Every change ships to staging first and goes live on approval. A campaign page is checked against its own data before a trader sees it, and each campaign stays isolated so competitions never cross.
Who changed what, and when, is recorded for every request in the shared channel. When a page moves and someone asks why, the answer exists, with a date and the person who made it.
A listing, a new market, a delisting or a regulatory notice each need the site to say something different within hours. The service is built around that cadence, with the same shared channel carrying all of it.
A new market gets its page, its navigation entry and its announcement banner in one request. A delisting removes them in one request, with redirects in place so search traffic still lands on a live page.
Each trading competition reuses the same self-serve claim pattern: build the page, point it at that campaign's reward data, ship to staging first. A trader enters a wallet address, gets an instant eligibility answer, and every claim is logged automatically.
When a regulator in one jurisdiction changes what may be said about a product, the wording for that region is updated once and every page carrying it follows. Pages for every other region stay as they were.
dYdX runs a decentralized crypto exchange whose markets trade around the clock. Its Webflow development moved to us in 2025 and has run continuously since: urgent fixes turned around the same day, a standing split-testing programme through Webflow Optimize, and a self-serve rewards claim page for every trading competition. The relationship has since continued into a new engagement with Arcus.
A call about the marketing site as it stands: who owns it, what currently waits on a deploy, how long a listing page takes to go live, and what the plan limits look like on a high-traffic day.
Yes. The marketing site runs on Webflow, separate from the product repository and its release cycle. Engineering keeps the app and the protocol, the marketing team publishes pages from a component system, and we carry the build and the upkeep. The product deploy calendar stays exactly as it is.
Requests go into a shared channel with the person doing the build, with a committed turnaround. Standard work is answered within one business day and urgent work is turned around the same day. A campaign page built from an existing pattern is a data change rather than a rebuild, which is how dYdX ships each new trading competition.
Disclosures, risk warnings and eligibility text are held as shared content with one entry per region, so a rule change in one jurisdiction is a single edit that updates every page carrying it. Every change ships to staging first, so the compliance owner signs off before anything is published.
Asset weight, bandwidth and plan limits are tracked as part of the service, and heavy media is compressed before it ships. Webflow serves the site from a global CDN and the hosting plan is sized for the peaks a launch brings, so a traffic spike is handled as a normal day rather than an incident.
The service is the same across the category: exchanges, protocols, wallets, custody providers and on-chain data platforms. Each has a product team that should be shipping product, a marketing site that has to change when the market does, and wording that differs by where the customer lives.
The work carries over. The Webflow support we began with dYdX in 2025 continued into a new engagement with Arcus, on the same shared channel and the same turnaround. A rebrand or a new domain is scoped as a project inside the standing service, with redirects in place so search traffic follows.