Every plugin update can break the site
Every new feature is another third-party plugin, and every plugin update is a chance something else on the site breaks. Compatibility issues pile up faster than anyone has time to test them.
Services
WordPress to Webflow Migration
A WordPress to Webflow migration that protects the SEO equity you've already earned. Staged and monitored the whole way, so nothing breaks on the way over.
Book a Discovery Call
Migrated Properly
Why B2B Teams Leave WordPress
The ProblemStandard Agency
Someone has to own patching, forever
WordPress and its plugins need constant patching just to stay safe. Miss a cycle and the site becomes a target, and someone has to own that cycle forever.
Every real change waits on a PHP developer
Custom PHP and a tangle of plugins mean every real change waits on a developer who understands how the site was actually built. Marketing cannot touch it alone.
The Solution
The Legency Approach
The Legency ApproachEvery page, post and asset is migrated
Every page, post and asset gets audited and migrated. Nothing is left behind by accident.
A full 301 map keeps the rankings you earned
A full 301 redirect map, metadata carried across and schema rebuilt, so rankings transfer with the content instead of resetting to zero.
Webflow replaces the plugin stack with components
Webflow replaces the plugin stack with a governed component library your marketing team can run without a developer queue.
What Stays Measurable
What Stays Measurable After Migration
Rankings, monitored through cutover
The old site stays live until the new one is proven, and rankings are tracked through the switch rather than checked after the fact.
Analytics continuity
Goals, events and historical data carry over, so before-and-after comparisons stay accurate instead of starting from a blank dashboard.
AI citations, tracked from day one
The same monthly citation checks we run for every client start the day the new site goes live, so visibility in AI answers is measured, not assumed.
The Only Real Risk
A Migration Can Lose You Traffic You Spent Years Earning
The design is the easy half. What decides whether a migration is a success six months later is whether the search equity came across, and that is a mapping problem rather than a design one.
- 01
Inventory before anything is designed
Every URL with impressions, clicks, backlinks or conversions, pulled from Search Console and a full crawl. This is the document the whole migration is judged against, and it has to exist before the new site has a shape, not after.
- 02
A one-to-one redirect map
Every old URL points at its closest equivalent, not at the home page. Bulk-redirecting to the home page is the standard shortcut and it discards most of the equity the redirect was there to keep. Where no equivalent exists, that is a decision recorded rather than a 404 discovered later.
- 03
Carry the substance, not just the layout
A page that ranks does so because of what it says. Cutting a thousand words to fit a tidier template is the most common self-inflicted loss in a migration, and it is invisible until the rankings move.
- 04
Metadata, schema and canonicals move too
Titles, descriptions, structured data and canonical tags are part of what the old site earned. Rebuilding the page and leaving them behind is a rebuild that starts from zero on purpose.
- 05
Watch it weekly for ninety days
Crawl weekly against the pre-launch inventory and fix what moved. Most migration damage is cheap to reverse in the first month and expensive once a quarter has passed.
Straight Answers
What You Gain and What You Give Up
What gets better
Marketing can publish without a developer. There is no plugin stack to patch and no plugin conflict to debug. Hosting, CDN and SSL stop being your problem. Most teams find the speed improvement arrives for free, because the thing that was slow was usually the plugins.
What you give up
The plugin ecosystem, which is genuinely the thing WordPress does best. If your site depends on a specific plugin doing something unusual, that has to be solved before a migration is agreed rather than discovered halfway through. We will tell you if it is a reason not to move.
Case Study
261 stranded URLs. Every one mapped.
When K2 Group retired a legacy domain, we mapped its 261 stranded URLs to new homes across their six-site estate, and site health rose on five of the sites in the month that followed.
View Case Study
Start With the Inventory
Find Out What You Would Be Risking
A migration is judged on whether the search equity survived it. A call about what your current site earns, what moving would involve, and whether it is worth doing at all right now.
- How every earning URL gets inventoried before anything is designed
- A one-to-one redirect map as a deliverable, not an afterthought
- Weekly crawls for ninety days after launch, against the pre-launch baseline
Common QuestionsFrequently Asked
Frequently Asked
Questions
It depends on how many pages, templates and plugins are involved. Every migration starts with a full audit that scopes the work and sets a realistic timeline before anything moves.
Not if the migration is done properly. Every URL gets mapped with a 301 redirect, metadata and schema carry across, and the old site stays live until the new one is proven. Rankings are monitored through cutover, not just checked afterward.
Most plugin functionality maps to a native Webflow feature or a component we build once. The exceptions get scoped honestly during the audit, so there are no surprises after the migration starts.
Every post, page and asset is audited and carried across as part of the migration. Nothing is left behind without a deliberate decision to leave it.