The campaign page waits on a PHP developer
Custom PHP and a tangle of plugins mean every real change waits on the one developer who understands how the site was built. The campaign window closes while the request sits in the queue.
Services
WordPress to Webflow Migration Agency
Move off WordPress without losing the rankings you spent years earning, and come out the other side with a site your marketing team can publish on without a developer. Every URL is mapped before anything is designed, the old site stays live until the new one is proven, and rankings are watched through cutover.
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Migration planning
How do you migrate from WordPress to Webflow safely?
Start with a URL and content inventory, preserve useful URLs and metadata, map changed addresses to relevant destinations, and test redirects, forms and analytics before launch. Keep a recoverable copy of the old site. After cutover, check indexing, traffic and enquiries against the dated baseline.
Migrated Properly
What Moving Off WordPress Gives Marketing
The ProblemStandard Agency
A plugin update takes the site down on launch day
Every feature is another third-party plugin, and every update is a chance something else breaks. The site needs constant patching to stay safe, and someone has to own that cycle for as long as it runs.
The move itself is the risk nobody prices
Most migration damage is self-inflicted: URLs bulk-redirected to the home page, a thousand words cut to fit a tidier template, schema left behind. The rankings fall two months later, and by then the old site is gone.
The Solution
The Legency Approach
The Legency ApproachThe rankings you earned come with you
Every URL with traffic, backlinks or conversions is inventoried before anything is designed, mapped one to one, and monitored through cutover. When K2 Group retired a legacy domain, all 261 stranded URLs were mapped to new homes.
Your team publishes without a developer
The plugin stack is replaced by native Webflow features and a governed component library. A new landing page or case study assembles from parts that already match, on marketing’s calendar.
The patching liability ends at cutover
Hosting, CDN, SSL and security updates become Webflow’s job. The plugin cycle ends, and with it the risk that one missed update makes the site a target.
What Stays Measurable
What You Can Still Prove After the Move
Rankings tracked through the switch
The old site stays live until the new one is proven, and rankings are tracked through the switch rather than checked after the fact. If a page moves, you know which one and why.
Before-and-after comparisons that hold
Goals, events and historical data carry over, so the first report after launch compares like with like instead of starting from a blank dashboard. The question of whether the migration hurt gets a numbered answer.
AI citations counted from launch day
The same monthly citation checks we run for every client start the day the new site goes live, so visibility in AI answers is measured from the first month rather than assumed.
Choosing the direction
Considering a Webflow to WordPress migration?
The right direction depends on your requirements. WordPress may suit a site that depends on its plugin ecosystem or needs direct control of hosting and server code. Moving from Webflow to WordPress still needs a content model, redirect map, form and integration tests, and an agreed owner for maintenance. We assess platform fit before recommending a migration.
The Only Real Risk
A Migration Can Lose You Traffic You Spent Years Earning
The design is the easy half. What decides whether a migration is a success six months later is whether the search equity came across, and that is a mapping problem rather than a design one.
- 01
Inventory before anything is designed
Every URL with impressions, clicks, backlinks or conversions, pulled from Search Console and a full crawl. This is the document the whole migration is judged against, and it has to exist before the new site has a shape.
- 02
A one-to-one redirect map
Every old URL points at its closest equivalent. Bulk-redirecting to the home page is the standard shortcut, and it discards most of the equity the redirect was there to keep. Where no equivalent exists, that is a decision recorded rather than a 404 discovered later.
- 03
Carry the words that earned the ranking
A page that ranks does so because of what it says. Cutting a thousand words to fit a tidier template is the most common self-inflicted loss in a migration, and it is invisible until the rankings move.
- 04
Metadata, schema and canonicals move too
Titles, descriptions, structured data and canonical tags are part of what the old site earned. Rebuilding the page and leaving them behind is a rebuild that starts from zero on purpose.
- 05
Watch it weekly for ninety days
Crawl weekly against the pre-launch inventory and fix what moved. Most migration damage is cheap to reverse in the first month and expensive once a quarter has passed.
Straight Answers
The Trade You Are Making
What gets better
Marketing can publish without a developer. There is no plugin stack to patch and no plugin conflict to debug. Hosting, CDN and SSL stop being your problem. Most teams find the speed improvement arrives for free, because the thing that was slow was usually the plugins.
What you give up
The plugin ecosystem, which is the thing WordPress does best. If your site depends on a specific plugin doing something unusual, that has to be solved before a migration is agreed rather than discovered halfway through. We will tell you if it is a reason not to move.
Case Study
All 261 stranded URLs mapped across a six-site estate.
When K2 Group retired a legacy domain, we mapped its 261 stranded URLs to new homes across their six-site estate, and technical health rose on all five sites measured in the month that followed.
View Case Study
Start With the Inventory
Find Out What You Would Be Risking
A migration is judged on whether the search equity survived it. A call about what your current site earns, what moving would involve, and whether it is worth doing at all right now.
- How every earning URL gets inventoried before anything is designed
- A one-to-one redirect map, delivered as a document you keep
- Weekly crawls for ninety days after launch, against the pre-launch baseline
Common QuestionsFrequently Asked
Frequently Asked
Questions
It depends on how many pages, templates and plugins are involved, so every migration starts with a full audit that scopes the work and sets the timeline before anything moves. If you have a launch date, say so on the first call: the URL inventory and the redirect map are the long poles, and they start before design does.
Not if the migration is done properly. Every URL gets mapped one to one with a 301 redirect, metadata and schema carry across, and the old site stays live until the new one is proven. Rankings are monitored through cutover and for ninety days after, so anything that moves is caught while it is still cheap to reverse.
Most plugin functionality maps to a native Webflow feature or a component we build once. The exceptions get scoped honestly during the audit, and if one of them is a reason to stay on WordPress, you hear that before a migration is agreed.
Every post, page and asset is audited and carried across as part of the migration. Nothing is left behind without a deliberate decision to leave it, and the words that earned each ranking travel with the page.
Yes. Converting WordPress to Webflow means rebuilding the templates as Webflow components, moving every post, page and asset across, and mapping each old URL to its new home. The plugin stack is replaced by native Webflow features or by components we build once, and your marketing team publishes on the result without a developer.
By carrying the SEO layer across on purpose: a 301 redirect for every URL, titles, descriptions, structured data and canonical tags reproduced, and rankings monitored through cutover. The old site stays live until the new one is proven, so the traffic you earned over years arrives on the new site intact.